Case study · Retail
AI-Native Operating System for Jewellery Retailers
Family jewellery showrooms selling bridal, festive, diamond and everyday gold jewellery to a largely Gujarati-speaking clientele.
Engagement record
- Client
- Jewellery retailer
- Industry
- Retail
- System
- Live gold rates · AI enquiries · Karigar orders
About this write-up
This case study describes the engagement as recorded. The client is not named; figures and outcomes are as reported by the client and have not been independently audited.
The challenge
WhatsApp enquiries waited hours for a price, staff repriced tags by hand every morning, and customers kept calling to ask where their custom orders were.
Objectives
- Live gold and silver pricing
- AI replies in Gujarati and Hindi
- Quotes in seconds
- Karigar order tracking
Discovery
We built this operating system for a jewellery retailer. Prices update automatically with the day's gold and silver rates, an AI assistant answers WhatsApp, Instagram and phone enquiries in Gujarati, Hindi and English with exact quotes, custom orders and repairs are tracked from karigar to counter with WhatsApp updates for the customer, and billing handles GST and BIS hallmark (HUID) records.
What was built
- Live gold and silver pricing. Rates for 24K, 22K, 18K, 14K gold and silver sync twice a day, and every price updates with them.
- AI replies in Gujarati and Hindi. WhatsApp, Instagram and phone enquiries answered with exact quotes, any time of day.
- Quotes in seconds. Enter weight, stone deduction, wastage and making charge to get a customer-ready quote.
- Karigar order tracking. Custom orders and repairs tracked through five stages, with a WhatsApp update at each one.
- Wedding and festival campaigns. Follow-ups timed to wedding dates, Dhanteras, Akshaya Tritiya and other buying days.
- Stock across branches. One view of stock across showrooms, with low-stock alerts.
Outcomes as reported
Reported summary: 38% — of enquiries become store visits, up from 14%.
| Figure | What it refers to |
|---|---|
| 38% | Of enquiries become store visits, up from 14% |
| 14 days | Custom order turnaround, down from 18–22 |
| 5x | More Google reviews each month |
Figures as reported in the engagement record; not independently audited.
