Client project · Real Estate
Real estate marketing measured by site visits and bookings, not clicks — with budgets moved automatically to what works.
01 / 05
We built this marketing analysis platform for a real estate developer running several projects at once. It brings ad spend from Meta, Google and property portals together with CRM leads, site-visit check-ins and bookings, so every booking can be traced back to the ad that started it. It flags wasted spend within minutes, moves budget toward campaigns that bring real visitors, and answers marketing questions in plain English.
02 / 05
Who it was built for, what it runs on, what it connects to and the rules it follows.
Spend caps
Hard budget limits
Automatic budget changes never exceed the developer's daily or monthly caps for each project.
Consent
Buyer consent
Buyer contact details are hashed for matching and handled with recorded consent.
RERA
Advertising audit log
A record of campaigns and claims run for each RERA-registered project.
Encryption
At rest and in transit
Data encrypted with AES-256 at rest and TLS 1.3 in transit.
03 / 05
What the system was designed to do for the client's teams.
01
Spend, leads, site visits and bookings for every project, phase and tower on one screen.
02
Site-visit check-ins and bookings matched back to the ad click that started them.
03
Budget moves toward campaigns and unit types that bring visitors, within set spending caps.
04
Campaigns with rising costs, fake form fills or tired creatives are flagged or paused within minutes.
05
Shows when a broker-claimed buyer first came through the developer's own ads.
06
Ask which campaign drove the most site visits last weekend and get the answer straight away.
04 / 05
What Fortiv built, what it connects to, and what passes between them.
Data sources
Streaming & identity
Unified data store
AI & predictive engine
Action & presentation
05 / 05
Wasted ad spend has dropped, qualified site visits are up, and runaway campaigns are now caught within minutes rather than days.
Figures as reported by the client.
−35%
Wasted ad spend
+42%
Qualified site visits
< 15 min
To catch runaway ad spend, down from days
Real Estate & Construction
Every property enquiry called back in under 30 seconds by an AI voice agent — qualified, scored and booked for a site visit.
< 30s
To call back a new enquiry, down from 4–24 hours
Real Estate & Construction
A sales CRM for real estate developers — every lead answered fast, every unit and payment tracked.
< 90s
First call to a new lead
Real Estate & Construction
One screen for real estate leadership — sales, collections, construction and cash across every project.
28%
Faster collections
Real Estate & Construction
A mobile app for home buyers and NRI investors — browse projects, track construction, pay and keep documents in one place.
18–24 days
To collect a milestone payment, down from ~60
See AI-Native Marketing Analysis Platform on your workflow
Book a demo and bring the process you want to improve. We'll walk through how the system would connect to your data and tools, and what an implementation would involve.
