Client project · Real Estate
A sales CRM for real estate developers — every lead answered fast, every unit and payment tracked.
01 / 05
We built this CRM for a residential developer running several projects at once. It brings leads from property portals, ads, channel partners and site walk-ins into one list, shows live unit availability tower by tower, releases unit holds on time, and sends payment demand letters as each construction stage is signed off.
The client
Apartments, plotted land and gated villa communities across several live projects.
The brief
Leads from portals and brokers arrived in different inboxes and waited hours for a first call. Units were put on hold and never released, and brokers argued over who had brought each buyer.
Focus
02 / 05
Who it was built for, what it runs on, what it connects to and the rules it follows.
RERA
Area and registration rules
Carpet, balcony and super built-up area are shown separately, and the project's RERA number is checked before an agreement is issued.
TRAI
Calling hours
Outbound calls only between 9 am and 9 pm, with do-not-disturb numbers filtered out.
GST & TDS
Accurate cost sheets
Cost sheets work out GST and 1% TDS on units of ₹50 lakh and above, to the paisa.
DLT
SMS and WhatsApp consent
Messages go only to buyers who opted in, using registered message templates.
03 / 05
What the system was designed to do for the client's teams.
Leads from 99acres, Magicbricks, Housing.com, Meta ads and site walk-ins land in one list, with duplicate phone numbers merged.
Every tower, floor and unit shown as available, on hold, blocked or booked — updated as the sales team works.
Units on hold are released after 24 or 48 hours, so good inventory doesn't sit locked.
Commission slabs, broker RERA checks and a 60-day window that records who brought each buyer.
When a construction stage is signed off, demand letters go out with interest worked out for late payments.
Type “collections from Tower B against target” and get the answer from the CRM's own data.
04 / 05
What Fortiv built, what it connects to, and what passes between them.
Lead sources & access layer
Compliance gateway
CRM application core
Background jobs
Integrations & persistence layer
05 / 05
Lead response time came down from about four hours to under 90 seconds, and broker disputes stopped once the CRM recorded who sourced each buyer.
< 90s
First call to a new lead
+28%
More site visits turned into bookings
Same day
Broker commission reconciliation
Figures as reported by the client.
LiveMulti-city real estate developerBengaluru, Hyderabad & Pune
One screen for real estate leadership — sales, collections, construction and cash across every project.
28% faster collections
LiveLuxury residential developerBengaluru, Mumbai, Hyderabad, Kochi & Chennai
A mobile app for home buyers and NRI investors — browse projects, track construction, pay and keep documents in one place.
18–24 days to collect a milestone payment, down from ~60
LiveLand developerWestern India
Land and plot management on a live map — CAD layouts, field updates over WhatsApp and a tamper-evident record of every sale.
< 3s field update to office, down from 1–3 days
LiveIT services firmIndia
Fast, keyboard-first project and task management for IT teams — with AI that plans sprints, spots slipping work and writes client reports.
25–35% more billable developer output
See AI-Native Real Estate CRM on your workflow
Book a demo and bring the process you want to improve. We'll walk through how the system would connect to your data and tools, and what an implementation would involve.
